Use Google Analytics Data in Your Xtrusio Reporting Workflow

Availability and responsibility

Google Analytics integration work depends on the client's requirements and subscription scope. Use Google Analytics data to understand recorded website behavior alongside AI visibility observations. Confirm which property and events the team uses before connecting the report to business outcomes. Google Analytics integration is scoped to the client's requirements. Agree the connection method and required reporting before setup. Website event tracking through a tag manager is separate from importing Google Analytics reports into a client workspace. Google Analytics provides the source-of-truth report for recorded website sessions. Its Traffic acquisition report explains where website and app visitors came from. Xtrusio visibility and citation records answer a different question: what an AI platform returned for the monitored buyer questions.

Agree the reporting setup

1. Identify the correct property and site.
2. Confirm the team member authorized to approve access.
3. Agree the supported connection or import method.
4. Define the metrics, filters and events required.
5. Validate a small report against Google Analytics.
6. Document refresh timing and what happens if access expires. Confirm that the resulting report covers the property and measurements agreed during setup.

Example

If the goal is to review demo requests from identifiable AI referrals, first confirm that the demo event is configured and interpreted correctly. A report showing page views alone does not establish qualified leads.

If the numbers differ

Compare property, date range, timezone, filters and metric definitions. Then check update delays and any transformations in the integration. Use approved account access; never paste access tokens into a public guide or screenshot. The client should know who receives access and how to revoke it through the supported process. Complete the setup by reconciling one report row with Google Analytics. Record the property, period, filters and event definition so another reviewer can reproduce the comparison.