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How answer engines like ChatGPT, Gemini, and Perplexity actually pick, describe, and cite brands.

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Diagram of buyer questions flowing through an AI engine and producing a shortlist of brands
AI answers6 min read

How does ChatGPT decide which brands to recommend?

ChatGPT builds vendor shortlists from its training data and the sources it retrieves at answer time. Here is what feeds both, and how to become citable.