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Answer engine optimization: the tactics that get your brand named inside AI answers, not just ranked under them.

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Split panel contrasting a ranked list of search results with a single synthesized AI answer
AEO6 min read

AEO vs SEO: what changes when buyers ask AI instead of Google?

SEO wins you a ranking the buyer must click. AEO wins you a place inside the AI answer itself. Here is what carries over, what changes, and where to start.