Semrush AI Toolkit: What It Tracks, Pricing and Alternatives

Semrush includes an AI Visibility Score, competitor and prompt research, Brand Performance reports, daily tracking for 25 prompts and an AI-readiness site audit. The toolkit costs $99 a month per domain, billed annually, and has no free trial. Another 50 prompts cost $60 a month, checked 3 November 2026.

Pick this if:

• Choose Xtrusio if you want a free baseline before buying a tracker.
• Choose Semrush if you already use its platform and want AI visibility reports beside that work.
• Choose Peec AI if a published prompt allowance fits your reporting plan.
• Try Profound if you want a defined trial before an Enterprise conversation.

A marketer already using Semrush may see the toolkit in the menu and wonder what it adds. The real questions are what the reports show, what happens when the prompt allowance runs out and whether a free start is enough.

Semrush AI Toolkit and its alternatives at a glance

Xtrusio appears first because it is our product.

Semrush AI Toolkit alternatives and pricing, checked 3 November 2026

Sources: Xtrusio, Semrush, Peec AI and Profound, read 3 November 2026.

Xtrusio

Xtrusio is our product. Use the free check to see when ChatGPT and Gemini mention your business, which competitors appear instead and what to work on next.

Best for: a team that needs a free baseline before committing to a paid tracker. Strength: the free check turns a broad AI visibility question into a list of mentions, visible competitors and next actions.

The offer is simple: Free self-serve plan; managed service with a free trial, then tiered plans (details on request). We think Xtrusio is the practical first step when the team has not yet proved that a larger prompt program is useful.

Get your free AI visibility check to see when ChatGPT and Gemini mention your business and which competitors appear instead.

Start with the buyer questions that matter most. Use the baseline to find missing mentions and the competitors appearing instead. A paid platform is easier to judge once those gaps are visible.

What does the Semrush AI Visibility Toolkit include?

Semrush says the toolkit shows how brands appear in AI-generated answers. It benchmarks visibility and mentions, compares perception and sentiment with competitors, tracks chosen prompts daily and audits technical issues that could block AI crawlers.

The Visibility Overview report gives an AI Visibility Score from 0 to 100. Competitor Research can compare a domain with up to four competitors. Brand Performance reports analyze Share of Voice, sentiment and the narratives driving a brand.

Prompt Tracking follows selected prompts on platforms such as Google AI Mode and ChatGPT. The public Base plan also names ChatGPT, Google AI, Gemini and Perplexity as sources of mentions.

Semrush says the toolkit was built for SMBs, agencies and mid-market companies. It appears in the left-hand navigation menu of a Semrush account.

The reports answer different questions. The score is a benchmark. Competitor Research supplies context. Prompt Tracking watches a selected question set over time. The site audit looks for technical barriers rather than measuring brand mentions.

How much does the Semrush AI Toolkit cost?

The AI Visibility Toolkit costs $99 a month per domain, billed annually. It has no free trial and includes 25 prompts for Prompt Tracking, checked 3 November 2026.

The package also includes 1 domain for Brand Performance analysis, 300 daily queries in AI Analysis reports and 1,000 daily queries in Prompt Research. Another domain or location for Brand Performance costs $99. Each additional subuser needs another $99 license. These prices were checked 3 November 2026.

An extra block of 50 prompts costs $60 a month, checked 3 November 2026. Semrush One bundles raise the prompt limits: Starter includes 50 prompts, Pro+ includes 100 and Advanced includes 200.

Best for: an existing Semrush customer that wants AI visibility reports in the same vendor relationship. Strength: the toolkit combines scoring, competitor research, prompt tracking and site auditing. Limit: the Base allowance covers 25 tracked prompts. Skip it if: you need a free trial before committing to the platform.

The screenshot below shows the public Semrush Base plan card and its annual-billing price.

Our example: cost per tracked prompt

Our example (illustrative team, not a real account). Harbor Analytics compares published monthly prices and allowances. The Semrush figure is billed annually, while Peec AI Starter is billed monthly, so these per-prompt calculations compare the published monthly rates, checked 3 November 2026. Each result is a simple allowance calculation, not a claim about product value or actual use.

• Semrush Base, checked 3 November 2026: $99 divided by 25 prompts is $3.96 per tracked prompt (our calculation).
• Semrush Base plus one 50-prompt block, checked 3 November 2026: $99 plus $60, divided by 75 prompts, is $2.12 per tracked prompt (our calculation).
• Peec AI Starter, checked 3 November 2026: $95 divided by 50 prompts is $1.90 per tracked prompt (our calculation).

The arithmetic normalizes one published unit. It does not make the products identical. Reports, platform coverage, projects, domains and support may matter more than the lowest result.

Peec AI

Peec AI Starter costs $95 a month and includes 50 prompts with a choice of 3 models, checked 3 November 2026.

Best for: SEO and content managers that want a published monthly prompt allowance. Strength: Starter names both its prompt count and model choice. Skip it if: you want to establish a free baseline before paying for recurring tracking.

Peec AI is easier to compare when the team already knows the size of its question list. The listed allowance gives a clear planning unit, while the team still needs to judge whether the chosen models match its customers.

Profound

Profound offers a free trial that runs 50 prompts daily for 7 days, checked 3 November 2026.

Best for: a company that wants a defined trial before an Enterprise conversation. Strength: the trial states its daily prompt run and duration. Limit: the ongoing Enterprise price is handled through a sales conversation. Skip it if: you need a published monthly Enterprise price before speaking with sales.

The trial is useful for product inspection, not long-term cost planning. Use it to see whether the reports and workflows fit the team before discussing a larger package.

What did the top results show on 3 November 2026?

Search snapshot, not a live ranking. The search results were mixed. Several leading results were first-party toolkit, pricing or help pages. The rest were reviews and a forum thread.

Dated search snapshot for the target keyword

Use Semrush's own pages for current limits. Use independent pages to learn which workflow questions other buyers raise. Recheck every price on the vendor page before making a decision.

How should you choose an AI visibility tool?

Write your buyer questions, check which AI platforms each tool names, compare price per prompt on one date, start with the free option, and measure what changes.

Start with the question list. Group questions by product, buyer and market. A smaller useful list is better than filling a large allowance with generic prompts.

Match the platforms. A tool only helps if it covers the AI surfaces your customers use. Check the exact plan, because vendor-wide platform lists may not describe every package.

Compare the whole offer. Prompt cost is one lens. Domains, users, geography, report depth and support can change the practical value.

Our view: Xtrusio is the natural first step when you need a free baseline and a clearer question list. Move to Semrush when its reports fit an existing Semrush workflow. Choose Peec AI when its Starter allowance matches the reporting plan. Try Profound when a defined trial is the useful next step.

Sources

• Xtrusio, product and pricing information, read 3 November 2026.
• Semrush AI Visibility Toolkit guide, features, limits and add-ons, read 3 November 2026.
• Semrush getting-started guide, reports and setup, read 3 November 2026.
• Semrush AI Visibility pricing, read and captured 3 November 2026.
• Peec AI pricing, read 3 November 2026.
• Profound pricing, read 3 November 2026.