AI Visibility Tools for Agencies in 2026: Xtrusio Leads, With Best-For and Agency Pricing for Each

We took every rival price and limit from that vendor's pricing page on October 9 and 10, 2026: Profound and Scrunch on their "For agencies" view, plus Peec AI, Semrush, Otterly.AI and AthenaHQ. Agency pricing moves, so reopen each page before you sign a client onto it. Moving clients off one tool in particular? Our guide to Otterly.AI alternatives for agencies covers that switch.

What an agency is really paid for

Most agency lists rank these tools by client seats and report exports. Those matter, but a client renews when AI engines start naming them on the questions their buyers ask.

After the first report, every client asks the same three things:

• Where do AI answers skip us, and whose pages get cited in our place?
• What are you going to publish for us, and on which sites?
• What proof will show it worked?

Tracking covers the first question. An agency owes the client all three, with proof the client can open, and that job is how this list ranks tools.

1. Xtrusio: built for agencies that deliver the citation

Xtrusio is our product, which is why it heads the list.

A pitch-ready study. Before the pitch, we publish a measured AI-visibility study covering the prospect or its whole market. You arrive at the meeting holding the answers AI engines give on the prospect's buyer questions, which brands they name and which pages they cite.

Client reports drawn from complete answers. Each client's buyer questions go to ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and Google AI Mode. Xtrusio saves the complete answer text, the brands mentioned and the URLs cited, then reports per engine, topic and buyer persona on visibility, citations, average position, sentiment and share of voice.

A scoped plan for each client question. Xtrusio drafts the content plan from the searches the AI engines actually run. In Xtrusio's checks, ChatGPT and Claude search the web on every answer; Gemini and Grok decide when to search. Every search those four engines send out is logged, along with each site they already cite, and both feed a content plan per client question. A strategist approves it, which hands the client a clear scope to sign.

Citation-Grade Content on client sites and publisher sites. Xtrusio coined Citation-Grade Content (CGC): pages written so the engine's first answer is complete, with the client's brand inside it. Every article is written and scored and every link checked, then the page publishes to the client's blog if that blog is connected. Guest articles can go to a network of about 2,000 publisher websites, and PR runs through Connectively, Featured, HARO and SourceBottle, worked by a journalist team.

Proof the client can open. Every guest post, PR placement and published piece is followed by Link Strategy to its live URL. It only counts as a win once an engine, in a later scan, cites that exact URL when answering the question the piece was aimed at, and the client sees placement by placement whether it was cited and on which question.

Early warnings. Hook up a client's Google Search Console and Xtrusio flags pages slipping in Google, with the reason spelled out plainly.

Pricing: Free self-serve plan; managed service with a free trial, then tiered plans (details on request). Our Xtrusio vs Profound comparison covers the rival agencies ask about most.

Six more tools, matched to the agency each fits

Profound

Profound fits agencies whose enterprise clients expect deep answer analytics. Its agency view prices Agency Growth at $99 a month with 5 agency seats and 10 pitch workspaces monthly (25 prompts, 7 days each), and each client workspace adds $399 a month for 100 prompts tracked daily across ChatGPT, Perplexity and Google AI Overviews, exportable as CSV or JSON. Agency Enterprise is custom, and the brand view shows a free 7-day Trial with custom Enterprise.

Peec AI

Peec AI fits agencies that want a single credit pool spread over many client brands. Its agency pricing runs Essential $245 a month (3 client projects), Growth $495 (10) and Scale $795 (25), or $205, $420 and $675 monthly on annual billing. All plans include unlimited team and client users, 7-day free pitch projects, shareable dashboards, scheduled client reports and CSV exports, with Data Studio dashboards from Scale up.

Semrush AI Visibility

Semrush AI Visibility fits agencies whose SEO reporting already runs through Semrush. At $99 a month per domain (25 prompts), Base tracks mentions in ChatGPT, Google AI, Gemini and Perplexity, and every client domain is billed on its own. Extra users start at $45 a month, and branding plus white-labeling come in the $20 monthly Pro Report add-on.

Otterly.AI

Otterly.AI fits small agencies watching their entry price. Standard ($189 a month) covers 100 prompts and Premium ($489) covers 400, each with unlimited workspaces across Perplexity, ChatGPT, Microsoft Copilot and Google AI Overviews, with Claude, Gemini and AI Mode sold as add-ons. Agencies approved as Agency Partners get 150 or 500 prompts, pitch workspaces and Looker Studio reports under their own brand.

Scrunch

Scrunch fits agencies whose work centers on reshaping a client's own site for AI agents. Its agency view prices Agency Core at $500 a month for 250 prompts, 10,000 responses, 3 brand workspaces, 3 pitch workspaces (for partners), unlimited users and Looker Studio access, across Copilot, ChatGPT, Perplexity and Google AI Overviews. Enterprise is custom, and the brand view lists Core at $250 instead.

AthenaHQ

AthenaHQ fits agencies tracking a fixed set of client questions across many models, since every AI response uses one credit. Its free Essential tier holds 300 credits, and Starter gives 3,600 credits for $295 a month across 11 models, Claude and Grok included. The plans page flags its custom Enterprise plan for enterprises and agencies.

What five clients cost on each agency plan

Starting prices hide the real number. At list prices, five clients cost:

• Profound: $99 plus 5 x $399 = $2,094 a month, with 100 prompts per client on three engines.
• Semrush: 5 domains x $99 = $495 a month, 25 prompts per client, plus $20 for white-labeled reports.
• Peec AI: Growth at $495 a month covers 10 projects. Its example setup runs 277 prompts daily on three models, about 55 per client if split evenly.
• Otterly.AI: Premium at $489 with Agency Partner status gives 500 prompts, about 100 per client, before engine add-ons.
• Scrunch: Agency Core at $500 includes 3 brand workspaces; Enterprise lists a custom number.
• AthenaHQ: Starter at $295 gives 3,600 AI responses a month, about 720 per client.

Check the engines on the tier you actually buy. Most agency entry tiers above cover three to six engines, with Claude and Grok on add-ons or higher plans; Xtrusio asks all seven engines named earlier, Claude and Grok included.

These plans measure where a client stands, and several suggest or draft fixes. Winning placements on the sites the engines cite, and showing a client that a specific placement was cited on a specific question, still sits with your team. That is the part Xtrusio is built for.

What do AI engines rely on when agencies ask?

Our October 7, 2026 scan put one question to seven AI engines: which AI visibility tools should agencies use? The answers drew on dated agency lists and vendor pricing pages, and the most-cited domains were tryprofound.com, semrush.com, seranking.com, rankability.com and youtube.com.

Your clients' categories work the same way: you change the answer by getting the client onto the pages engines already trust.

How will you know the tool worked for a client?

Pick one client and run this with any vendor, including us:

1. Pick 10 questions this client's buyers genuinely put to AI.
2. Write down, per engine, the brands named today and the pages cited.
3. For each question where the client is missing, name the page or placement that should be cited, and who will produce it.
4. Scan again later and check if the engine has started citing that exact URL on that question.

A tool that ends at step 2 sold you a report; Xtrusio runs all four steps.

Check what each Xtrusio plan includes, then trial it on one client's buyer questions.